Businessmen Le Minh Tiep

It was not until 2017 that Minh Tiep started to learn and participate in the e-commerce business and had the opportunity to meet his Co-Founders. "The story begins when everyone realizes the competitiveness and development potential of Vietnamese domestic brands in the international market. We all have the same question "With one product" With such good and unique products, what are you waiting for, why not lay the foundation for the Vietnamese brand to have a foothold in the international market?” We decided to pioneer this without hesitation. With this in mind, we immediately envisioned the image of a wide, straight boulevard with the mission of being the road, connecting the roads, bringing Vietnam's high-end women's fashion brands to the international market. Therefore, the MEAN BOULEVARD e-commerce platform, abbreviated as MEAN BLVD, was born." - Minh Tiep recounted.

As a start-up, Le Minh Czechoslovakia sees both a challenge and an opportunity to rise above the majority. If MEAN BLVD also brought foreign fashion brands to Vietnam, it is unlikely that we would have achieved the initial success we have now. Besides, the local fashion brands of Vietnam are also very developed, from design to quality, and can completely compete with foreign brands. As a Vietnamese, Tiep also hopes to bring the pride of the Vietnamese brand to the international market. From the starting point with 5 Local Brands, until now, MEAN BLVD has had more than 50 Local Brand companions, creating the largest Local Brand community in our country. MEAN BLVD's website system and digital communication channels also achieved impressive numbers after 2 years of operation. Over 100k followers with 10M+ monthly visits, serving over 50K customers across 200+ countries.