Fashion designer La Pham

Designer La Pham (born 1977, real name Pham Ngoc Anh) was born into a family with a tradition of scientific research. She herself has lived, studied and worked in Environmental Chemistry in Switzerland for 20 years. Even though he has a stable job and good income, La Pham always feels "missing" something in his own life. When she and her friends participated in several evening fashion shows abroad, La Pham realized her true passion for a long time, which was fashion design. At first, she only designed for relatives and friends, but then, fate pushed her, a foreign woman wanted her to design ao dai for them and La Pham thought it was time for her to change.

In 2013, La Pham made the most important decision of his life, quitting his job as a scientist to pursue fashion. Knowing La Pham's personality, saying what she says and doing it, and understanding her daughter's desire, her family wholeheartedly encouraged her.

“It can be said to be an important milestone in my design life. When I started sketching a few outfits, the fire of passion that had always been flickering for a long time was rekindled and ignited. Therefore, even though I am nearly 40 years old, I still decided to return to Vietnam to found the La Pham brand in 2016 and officially enter the fashion industry, " La Pham shared.

La Pham's designs are usually ao dai and ao dai for women. Each style, line, color, pattern, and detail on the clothes designed by La Pham is inspired by experiences and learning about the culture, history, people, etc. of the regions. land that she once walked through. La Pham has traveled to many countries, interacted with many different cultures, visited fashion museums around the world, and looked at the massive design heritage from centuries ago to gain inspiration and learn. .

Up to now, La Pham has produced a huge number of designs, with hundreds of designs and colors to serve different customer groups, including many famous artists of the Vietnamese entertainment industry. foreign. In 2017, the APEC Conference took place in Vietnam, when Miss Ngo Phuong Lan was MC for a program, she chose 2 Ao Dai of La Pham.

After that, more people knew about La Pham. The two collections that made a big splash were "Sleep no more" about the history of fashion in the 1920s, inspired by the play of the same name that La Pham saw in New York and the mini-brocade collection performed in Switzerland. in the Dress Award competition this March. Every year, La Pham releases a Spring Summer Collection made of silk and linen fabrics and a Fall Winter Collection made of velvet fabrics. In addition, every year, a mini collection of brocade fabrics and a mini collection of environmentally friendly wedding ao dai are launched.

Another future direction of La Pham is to help Vietnamese natural fabrics obtain international certificates. Currently, her La Pham is persistently changing consumer awareness and behavior, preserving national cultural beauty through sustainable fashion.