Trademark Prada

When it first started, Prada was just a leather goods store, founded by Mario Prada and his brother Martino. Mario Prada once thought that women could not do business, so he prevented the women in his family from participating in the company's business. However, he had to change his mind when his successor son had no business talent. So his daughter Luisa Prada followed him to run Prada for more than 20 years. Luisa Prada's stepdaughter Miuccia Prada has joined this company and has been inherited the company in 1978.

When Miuccia inherited the Prada company, the company's sales were $450,000. Together with Patrizio Bertelli - an Italian man in the leather goods business, the two created a fever in the fashion industry after launching a collection of backpacks and bags. Later, Miuccia and Bertelli found wholesale locations for their handbags in high-end department stores and fashion boutiques around the world. In 1983, Prada opened a second store in Milan's Galleria Vittorio Emanuele II. Later, the brand launched black nylon bags. In the same year, Prada expanded its stores to many places in Europe, including Paris and New York.

On the catwalk, Gucci, Calvin Klein and Prada have become known to the world for using talented models to promote products. mine. Prada's exclusive modeling position is an extremely prestigious position in the modeling world. To date, Prada has had famous models such as: Gemma Ward, Suvi Koponen, Daria Werbowy and Sasha Pivovarova.