Trademark Chanel

Chanel specializes in the design, production and development of designs. A strong innovation aimed at liberating women from the cumbersome and restrictive costumes of the standards of that time. Coco Chanel has had a strong creativity, creating many outfits that have become fashion classics such as the Little Black Jacket tweed jacket, the Little Black Dress (LDB). In 1921, Chanel began to encroach on the production of perfumes. Chanel No. 5 is one of the most famous perfume lines of the Chanel brand to this day. This is also one of the best-selling perfume bottles worldwide of all time. Later, Coco Chanel founded the perfume company Parfums Chanel with Pierre Wertheimer holding the main stake.

After World War II, Coco Chanel discovered that she had lost the copyright to Chanel perfume to Pierre Wertheimer. Since then, both sides have spent 5 years fighting for trademark rights. But eventually, they reunited in the 1950s. After the founder of Chanel died, the Wertheimer family bought the Chanel brand. The brand is currently managed by Alain Wertheimer and Gerard Wertheimer. It was Alain Wertheimer who was instrumental in persuading Karl Lagerfeld to work for Chanel . Karl Lagerfeld has absorbed the spirit of Coco Chanel, retaining the characteristics of the French fashion house, and at the same time promoting his talents to bring the Chanel brand to strong development, becoming one of the famous fashion houses. leading in the world. When Karl Lagerfeld passed away, Virginie Viard was chosen to replace him as creative director.