Trademark Laneige

In 2002, Laneige opened stores First store in Hong Kong and China market. In 2007, Laneige launched a high-end makeup line called Laneige Premium Makeup Line. Also in 2007, Laneige introduced a brand of cosmetic products for men called Laneige Homme. After the success with more than 200 stores in 8 countries in Asia, Laneige continued to expand its business to Europe with the first store in Moscow, Russia in 2010. Laneige has become a professional cosmetic brand with innovative science in providing water to the skin (Laneige Advanced Water Science). Currently, Laneige has stores in many countries around the world such as: Taiwan, Singapore, Malaysia, Hong Kong, China, Indonesia, New Zealand, Canada, Vietnam, Thailand, Brunei, Philippines and USA.

For more than 20 years of its operation, the cosmetic brand Laneige has defined its own criteria and product style. The company produces both makeup cosmetics and skin care products, but the common point of both product lines is to beautify the skin from the inside. Laneige products are rated as highly moisturizing, focusing on benefits such as moisturizing, tightening, anti-aging and more. Laneige defines its mission as bringing bright, refined and vibrant beauty to the skin of its customers. Korean aesthetic taste likes light makeup and wants to have naturally radiant skin and is more interested in taking care of the skin from the inside. Laneige has also identified this goal in its development journey.