Fashion designer Huynh Bao Toan

On his journey to pursue art, Huynh Bao Toan chose the path of exploiting the traditional values of Vietnamese culture to create his own style. In the early stages of career development, he and designer Pham Sy Toan founded the ao dai brand Kinzu. This is considered an important first step, helping both gradually assert their names in the fashion field and receive attention from customers as well as the art world.

After a period of operation, the two decided to change the direction of brand development with the desire to create an image with a stronger national identity. According to insiders, the old name has an international style but does not fully express the cultural values ​​they want to convey. From that thought, the Song Toan brand was officially born in 2020, marking a new turning point in the careers of both designers.

Song Toan is not simply a brand name but also has a special meaning, demonstrating the long-term connection and companionship of two people on the artistic path. Since its launch, this brand has gradually become known to many customers for its traditional ao dai designs, innovative ao dai designs, artistic costumes and high-end wedding fashion.

The point that creates the attraction of Huynh Bao Toan's designs lies in the ability to retain the original beauty of Vietnamese ao dai but still create something new to match modern trends. Instead of completely destroying old values, he focuses on developing on the existing foundation by using hand-embroidered techniques, elaborate appliques, and meticulous detail processing in each product. These elements help the outfit not only be artistic but also create elegance and high applicability.

In addition to designing ao dai, Huynh Bao Toan also participates in the field of wedding fashion through developing the 9192 brand. This is a project aimed at building personalized wedding dress models for each customer. Each design not only focuses on aesthetic elements but also reflects the wearer's personality and style.

During his artistic activities, he also had the opportunity to collaborate with many famous artists in the Vietnamese entertainment industry. His designs have been chosen by many familiar faces in performances, events and art activities. This partly shows the recognition of experts for the creativity and quality of each fashion product.

Not only focusing on developing design work, Huynh Bao Toan is also interested in finding and supporting young talents in the fashion industry. Participating in activities to select and train new personnel shows the desire to contribute more to the development of this field in the future.